Discovery Projects - Grant ID: DP230101490

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP230101490

Funding Status
Active

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Funded Activity Summary

Harnessing Business Insights from Unstructured Customer Data. Resulting from customers’ widespread uptake of online channels to buy and communicate has been a surge in online reviews and social media posts. This textual information offers a viable alternative to surveys that Australian businesses currently conduct to obtain customer insights. However, these reviews are unstructured and require substantial pre-processing to extract underlying customer perceptions. Therefore, this project aims to develop a novel machine learning approach to quantify the business-relevant information contained in textual information shared by customers online. This alternative approach will provide significant cost-saving benefits for a range of Australian companies, such as retailers, hotels, airlines and restaurants.

Funded Activity Details

Start Date: 01-01-2023

End Date: 31-12-2025

Funding Scheme: Discovery Projects

Funding Amount: $309,220.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing research methodology | Marketing technology | Information systems development methodologies and practice | Marketing

ANZSRC Socio-Economic Objective (SEO)

Other Keywords

Hospitality Services | Information systems development methodologies and practice | Marketing | Marketing research methodology | Marketing technology | Wholesale and Retail Trade

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