Discovery Projects - Grant ID: DP230100927

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP230100927

Funding Status
Active

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Funded Activity Summary

Using AI to reveal the true extent & context of alcohol exposure in videos. This project aims to extend an artificial intelligence algorithm to automatically identify and quantify alcohol prevalence in videos. The project is expected to generate significant new knowledge about alcohol’s exposure in these videos’ social, emotional, and environmental contexts. The expected outcomes include a more efficient and automated method of revealing alcohol pervasiveness and its context in the 1000 most watched videos in Australia, making costly manual coding redundant. Anticipated benefits include enabling governments to better monitor compliance to alcohol product placement guidelines and increased public awareness of the frequency and harmful effects of being exposed to alcohol in videos.

Funded Activity Details

Start Date: 01-01-2023

End Date: 31-12-2025

Funding Scheme: Discovery Projects

Funding Amount: $310,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Communications and media policy | Major global burdens of disease | Learning motivation and emotion

ANZSRC Socio-Economic Objective (SEO)

Other Keywords

Cognitive and Computational Psychology | Communications and media policy | Learning motivation and emotion | Major global burdens of disease | Substance Abuse | Visual Communication

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