Discovery Projects - Grant ID: DP210100137

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP210100137

Funding Status
Active

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Funded Activity Summary

Optimal Fundraising Design in a Competitive Market: A Unifying Framework. Increased competition from over 57,000 registered charities and a recent 6% decrease in individual donations, have increased the need for charities to improve their fundraising strategies. This project aims to develop a comprehensive framework – based on theories from marketing, psychology, economics, sociology, and philanthropy— and develop novel methodologies to determine effective charitable fundraising strategies in a competitive marketplace. Key outcomes will include the theoretical model, and tests using conjoint choice-experiments, controlled field experiments and 10 years of giving data from 4 million Australian donors. These outcomes will enhance fundraising practice, ensuring charities can better serve the Australian public.

Funded Activity Details

Start Date: 17-06-2021

End Date: 16-06-2024

Funding Scheme: Discovery Projects

Funding Amount: $161,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing Theory | Marketing Research Methodology | Marketing | Social and Community Psychology

ANZSRC Socio-Economic Objective (SEO)

Expanding Knowledge in Commerce, Management, Tourism and Services | Comparative Structure and Development of Community Services |

Other Keywords

Comparative Structure and Development of Community Services | Expanding Knowledge in Commerce, Management, Tourism and Services | Marketing | Marketing Research Methodology | Marketing Theory | Social and Community Psychology

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