Discovery Projects - Grant ID: DP200101324

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP200101324

Funding Status
Active

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Funded Activity Summary

Beauty, Ugliness and China’s Changing Gender Norms. This project intends to explore the connections between political programs promoting social change and cultural and commercial activities in China since 1900. It intends to generate new knowledge about the factors that influence people’s perceptions of desirable male and female behaviours by examining the evolution of ideals of beauty and ugliness and how they are used by political, cultural or commercial actors. The expected outcomes include deepening Australia’s knowledge of what constitutes a positive or negative attribute in the Chinese marketplace (both the commercial market of products and the political market of ideas) and enabling Australians to promote their products/ideas more effectively in the global powerhouse that is China.

Funded Activity Details

Start Date: 01-01-2020

End Date: 31-12-2024

Funding Scheme: Discovery Projects

Funding Amount: $140,128.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Historical Studies | Asian History |

ANZSRC Socio-Economic Objective (SEO)

Understanding Asia's Past

Other Keywords

Asian History | Historical Studies | Understanding Asia's Past

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