Discovery Projects - Grant ID: DP200100519

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP200100519

Funding Status
Active

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Funded Activity Summary

Using machine vision to explore Instagram’s everyday promotional cultures. The advertising-driven business models of social media platforms increasingly depend on automation. The technologies used by platforms are rapidly advancing, and include ‘machine vision’ systems that automatically classify faces, expressions, objects, and brand logos in images. The results are used to provide targeted content to users, often without their knowledge and without sufficient public oversight. Using a novel combination of computational and cultural research methods, this project aims to: examine how machine vision works in platforms like Instagram; explore its role in everyday visual contexts through qualitative case studies of festivals, food, and lifestyle sports; and improve public understanding of machine vision systems.

Funded Activity Details

Start Date: 30-06-2020

End Date: 30-06-2024

Funding Scheme: Discovery Projects

Funding Amount: $382,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Communication Technology and Digital Media Studies | Consumption and Everyday Life | Communication and Media Studies |

ANZSRC Socio-Economic Objective (SEO)

The Media | Expanding Knowledge in Language, Communication and Culture

Other Keywords

Communication Technology and Digital Media Studies | Communication and Media Studies | Consumption and Everyday Life | Expanding Knowledge in Language, Communication and Culture | The Media

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