Discovery Projects - Grant ID: DP160100421

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP160100421

Funding Status
Closed

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Funded Activity Summary

Modelling Multidimensional Multiparty Decisions to Improve Outcomes. The project plans to explore a new multiparty model of decision-making, focusing on medical care. Every day, consumers make many decisions. While many are relatively trivial, some are critical to individual wellbeing including adherence to medical treatment plans. Moreover, many of these critical decisions involve complex and multidimensional trade-offs. This project intends to break from tradition by conceptualising complex decision-making as multiparty (primarily the focal consumer, parents/carers and medical experts) rather than being confined to an expert–customer dyad. The project plans to investigate how complex multiparty decisions are made, measuring the relative influence of each of the parties on the formation of collective preferences. The project expects to test new theory, develop new measurement tools for studying choice, and to provide practical recommendations.

Funded Activity Details

Start Date: 01-01-2016

End Date: 31-07-2022

Funding Scheme: Discovery Projects

Funding Amount: $330,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing Measurement | Marketing Management (incl. Strategy and Customer Relations) | Organisation and Management Theory | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing | Expanding Knowledge in Commerce, Management, Tourism and Services |

Other Keywords

Expanding Knowledge in Commerce, Management, Tourism and Services | Marketing | Marketing Management (incl. Strategy and Customer Relations) | Marketing Measurement | Organisation and Management Theory

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