Discovery Projects - Grant ID: DP160100086

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP160100086

Funding Status
Closed

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Funded Activity Summary

The new screen ecology and innovation in production and distribution. The project aims to explore new models of online and screen content creation. Major United States information technology corporations are challenging Hollywood and television networks and are likely to come to dominate new screen services into the future. This project focuses on the most challenging and potentially disruptive and innovative forms of production and distribution this new screen ecology is taking. Processes of professionalisation and monetisation of previously amateur content creation are underpinning an explosive growth of a lower-budget, more diverse and structurally innovative tier of advertising- and sponsor-supported online content. Centred on strategies of platforms such as YouTube, but international in scope, the project aims to contribute to innovation in Australian screen production and distribution.

Funded Activity Details

Start Date: 01-01-2016

End Date: 30-06-2020

Funding Scheme: Discovery Projects

Funding Amount: $535,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Communication Technology and Digital Media Studies | Media Studies | Communication and Media Studies | Film and Television

ANZSRC Socio-Economic Objective (SEO)

The Media | Internet Broadcasting |

Other Keywords

Communication Technology and Digital Media Studies | Communication and Media Studies | Film and Television | Internet Broadcasting | Media Studies | The Media

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