Discovery Projects - Grant ID: DP150103727

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP150103727

Funding Status
Closed

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Funded Activity Summary

Alcohol advertising to women in Australia. Young Australian women are drinking more and drinking in more harmful ways. At the same time, advertisers are using new media (such as social network sites) and messages (such as empowerment) to advertise alcohol to women. Using a combination of quantitative, qualitative and experimental methods, this project will explore how alcohol is advertised to Australian women (in both traditional and new media), and how this influences their alcohol-related attitudes and behaviours. Answering these questions is expected to enable development of recommendations for regulation of alcohol advertising messages, creation of counter-advertising/social marketing messages, and production of alcohol advertising literacy programs for secondary and tertiary students.

Funded Activity Details

Start Date: 01-01-2015

End Date: 31-12-2018

Funding Scheme: Discovery Projects

Funding Amount: $289,201.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Health Promotion | Marketing Communications | Public Health and Health Services

ANZSRC Socio-Economic Objective (SEO)

Behaviour and Health | Substance Abuse |

Other Keywords

Behaviour and Health | Health Promotion | Marketing Communications | Public Health and Health Services | Substance Abuse

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