Discovery Projects - Grant ID: DP140102142

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP140102142

Funding Status
Closed

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Funded Activity Summary

Econometric Models for Marketing Decision Making. This project aims to develop methods to more efficiently allocate marketing resources across a range of media, including new media, such as the internet and social media, and compare them with with traditional media such as television and newspapers. To achieve this, the project will develop new methods and econometric models that employ data that capture both exposure to advertising media and downstream purchases at the individual-level. The expected outcome is that Australian companies will make more efficient use of their marketing budget, and better assess how to integrate new and old media into multimedia marketing communication campaigns.

Funded Activity Details

Start Date: 01-03-2014

End Date: 31-08-2020

Funding Scheme: Discovery Projects

Funding Amount: $256,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Econometric and Statistical Methods | Marketing Research Methodology | Marketing Communications | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing | Wholesale and Retail Trade | Media Services not elsewhere classified |

Other Keywords

Econometric and Statistical Methods | Marketing | Marketing Communications | Marketing Research Methodology | Media Services not elsewhere classified | Wholesale and Retail Trade

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