Discovery Projects - Grant ID: DP140100909

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP140100909

Funding Status
Closed

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Funded Activity Summary

Integrating Attribute Decision Heuristics into Travel Choice Models that accommodate Risk Attitude and Perceptual Conditioning. This proposal has the specific objective of integrating two disconnected literatures that are having a major influence on the behavioural and statistical performance of discrete choice models in travel choice modelling. These fields are attribute processing strategies and the conditioning of the marginal utility of attributes by risk attitude and perceptual conditioning. These two major developments have not been jointly integrated into a behaviourally richer representation of choice making. Given the encouraging evidence from both literatures, the research will determine more precisely the benefits in terms of improved estimates of willingness to pay for specific attributes and also increased predictive power.

Funded Activity Details

Start Date: 01-01-2014

End Date: 31-12-2016

Funding Scheme: Discovery Projects

Funding Amount: $420,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Transport Economics | Road Transportation and Freight Services | Transportation and Freight Services

ANZSRC Socio-Economic Objective (SEO)

Multimodal Transport | Road Public Transport | Road Passenger Movements (excl. Public Transport) |

Other Keywords

Multimodal Transport | Road Passenger Movements (excl. Public Transport) | Road Public Transport | Road Transportation and Freight Services | Transport Economics | Transportation and Freight Services

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