Discovery Projects - Grant ID: DP140100484

Funding Activity

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Funded Activity Summary

A sociological analysis of the anti-ageing treatment market: the dynamics of expectations. Public expectations of new medical treatments are often high, indeed higher than warranted by medical evidence. This project will reveal how expectations arise and function in the market of so-called anti-ageing treatments and will explore the implications for treatment practices and decisions. It will clarify the socio-cultural factors sustaining expectations of treatments, including the respective roles played by those who produce, sell, regulate and consume them. The project will offer a new perspective on the dynamics of emerging medical treatment markets that will assist regulatory efforts.

Funded Activity Details

Start Date: 01-03-2014

End Date: 23-12-2017

Funding Scheme: Discovery Projects

Funding Amount: $300,000.00

Funder: Australian Research Council