Discovery Projects - Grant ID: DP130103719

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP130103719

Funding Status
Closed

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Funded Activity Summary

Investigating the impact of augmented reality on consumer decision making and marketing systems. The marketing environment is changing rapidly, with mobile digital devices providing consumers the ability to augment their physical reality with virtual representations. This project investigates how consumers make choices, how manufacturers design successful business practices and how regulators proscribe manipulative behaviour in these environments.

Funded Activity Details

Start Date: 01-03-2013

End Date: 31-12-2016

Funding Scheme: Discovery Projects

Funding Amount: $60,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing Theory | Technology not elsewhere classified | Consumer-Oriented Product or Service Development | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing | Expanding Knowledge in Technology | Technological and Organisational Innovation |

Other Keywords

Consumer-Oriented Product or Service Development | Expanding Knowledge in Technology | Marketing | Marketing Theory | Technological and Organisational Innovation | Technology not elsewhere classified

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