Discovery Projects - Grant ID: DP120102741

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP120102741

Funding Status
Closed

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Funded Activity Summary

The nature of alcohol advertising in 'old' and 'new' media and the impact on young people's alcohol-related attitudes, intentions and behaviour. Young people in Australia are exposed to a vast array of alcohol advertising. While television advertising has been widely researched, the effects of internet advertising, social networking, and event-based marketing are largely unknown. This project will examine the impact of different media on teenagers' current and future drinking behaviours.

Funded Activity Details

Start Date: 01-01-2012

End Date: 31-12-2015

Funding Scheme: Discovery Projects

Funding Amount: $165,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Preventive Medicine | Health Promotion | Marketing Communications | Public Health and Health Services

ANZSRC Socio-Economic Objective (SEO)

Behaviour and Health | Social Structure and Health | Child Health | Substance Abuse |

Other Keywords

Behaviour and Health | Child Health | Health Promotion | Marketing Communications | Preventive Medicine | Public Health and Health Services | Social Structure and Health | Substance Abuse

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