Discovery Projects - Grant ID: DP110103527

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP110103527

Funding Status
Closed

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Funded Activity Summary

Building ambidextrous capacity in service industries-a cross national study. This research aims to understand the employee and organisations factors responsible for achieving ambidexterity (that is, ability to achieve sales targets and excellent customer service, simultaneously) in service industries. Results will assist firms to increase productivity and be more competitive in domestic and international markets.

Funded Activity Details

Start Date: 01-02-2011

End Date: 31-12-2016

Funding Scheme: Discovery Projects

Funding Amount: $155,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing Research Methodology | Marketing Management (incl. Strategy and Customer Relations) | Marketing

ANZSRC Socio-Economic Objective (SEO)

Commercial Services and Tourism not elsewhere classified | Financial Services not elsewhere classified |

Other Keywords

Commercial Services and Tourism not elsewhere classified | Financial Services not elsewhere classified | Marketing | Marketing Management (incl. Strategy and Customer Relations) | Marketing Research Methodology

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