Discovery Projects - Grant ID: DP110102848

Funding Activity

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Funded Activity Summary

Leveraging mobile phone technology to influence responsible drinking behaviours. Alcohol remains a key social and health issue for Australia, particularly for young women. The project will assess the impact of a mobile phone software application tool for supporting young adult women's responsible drinking behaviour. Expected outcomes are to reduce problem drinking behaviour in Australia.

Funded Activity Details

Start Date: 01-01-2011

End Date: 30-06-2016

Funding Scheme: Discovery Projects

Funding Amount: $140,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing not elsewhere classified | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing | Women's Health |

Other Keywords

Marketing | Marketing not elsewhere classified | Women's Health