Discovery Projects - Grant ID: DP1096251

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP1096251

Funding Status
Closed

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Funded Activity Summary

Changing the media diet - Investigating the power of the news media to prevent obesity. Australia has 3.7 million obese people - twice as many are overweight. Australian experts say this epidemic, which costs Australia $58 billion a year, requires novel solutions at individual and societal levels. The news media are powerful shapers of public and policymakers' understandings of health issues. This project investigates competing arguments in news media and reality TV and how these frames influence consumer understandings to discover what role the media are playing in the obesity epidemic. The goal is to relate the findings to scientific evidence and design novel strategic communication interventions to promote health through individual and societal interventions.

Funded Activity Details

Start Date: 01-01-2010

End Date: 31-07-2017

Funding Scheme: Discovery Projects

Funding Amount: $255,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Communication And Media Studies | Communication and Media Studies | Public Health And Health Services Not Elsewhere Classified

ANZSRC Socio-Economic Objective (SEO)

Preventive medicine | Health education and promotion |

Other Keywords

Communication And Media Studies | Communication and Media Studies | Health education and promotion | Preventive medicine | Public Health And Health Services Not Elsewhere Classified | The Media

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