Discovery Projects - Grant ID: DP1094289

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP1094289

Funding Status
Closed

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Funded Activity Summary

New methods for analysing marketing Databases in the age of digital media. This is a time of enormous and rapid change in many areas of Australian business due to the introduction and widespread dissemination of digital media. It has resulted in the accumulation of large integrated databases of customer information and their transactions. Firms in all countries, particularly those challenged by distance and size, like Australia, are now seeking to find ways to make better use of their voluminous information so as to make efficiency gains in their business processes, strategic decision-making and customer relationship management. Our project aims to contribute to the ARC priority research goal of smart information use by developing new methodologies for the analysis of these large integrated databases.

Funded Activity Details

Start Date: 01-01-2010

End Date: 01-03-2014

Funding Scheme: Discovery Projects

Funding Amount: $467,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Electronic Commerce | Marketing And Market Research | Applied Statistics | Marketing

ANZSRC Socio-Economic Objective (SEO)

Retail trade | Information processing services |

Other Keywords

Applied Statistics | Electronic Commerce | Information processing services | Marketing | Marketing And Market Research | Retail trade

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