Discovery Projects - Grant ID: DP0985710

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP0985710

Funding Status
Closed

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Funded Activity Summary

Being Famous in China: Celebrities, Heroes and Public Figures. This project furthers Australian understanding of our most strategically important neighbours, the People's Republic of China. The better we understand how it mobilises exemplars, and famous people for social cohesion or economic and political causes the more likely we are to be able to further Australian interests within this large market. Celebrity systems are integral to advertising campaigns, therefore the better we understand how celebrity is perceived the more likely we are to create effective marketing strategies for Australian exports. The project also enhances Australia's strong reputation as leaders in scholarship in Chinese Studies by producing research publications of high impact.

Funded Activity Details

Start Date: 06-02-2009

End Date: 31-12-2013

Funding Scheme: Discovery Projects

Funding Amount: $246,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Historical Studies | Culture, Gender, Sexuality | History: Asian

ANZSRC Socio-Economic Objective (SEO)

Understanding other countries |

Other Keywords

Culture, Gender, Sexuality | Historical Studies | History: Asian | Understanding other countries | Understanding the Pasts of Other Societies

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