Discovery Projects - Grant ID: DP0984651

Funding Activity

Website
https://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP0984651

Funding Status
Closed

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Funded Activity Summary

Measuring children's responsiveness to food advertising. This will be the first study, in Australia or elsewhere, that concurrently examines food promotions across a range of child-targeted media, in real-time, and investigates the way that these commercial messages are attended to, interpreted, and responded to by young people. This project will assist us in developing appropriate regulatory and social marketing responses to non-television advertising to children, will have valuable flow-on effects for measuring the effects of advertising of other types of products, and via other media, and will place Australia at the forefront of research in this area.

Funded Activity Details

Start Date: 01-01-2009

End Date: 31-12-2011

Funding Scheme: Discovery Projects

Funding Amount: $120,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Advertising And Public Relations | Health Promotion | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing | Child health |

Other Keywords

Advertising And Public Relations | Child health | Health Promotion | Marketing | Marketing And Market Research | The Media

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