Discovery Projects - Grant ID: DP0879736

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP0879736

Funding Status
Closed

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Funded Activity Summary

Location-Based Personalisation in Mobile Commerce (M-Commerce). M-commerce, though playing an important role in future competitiveness of Australia, suffers a low user demand. While location-based services have taken off in Europe, they are still at their infancy in Australia. In terms of IT access, Australia is ranked lower than many Asian countries. Our work gains an understanding of users' concerns and expectations of location-based services, which leads to better application designs and thus a wider adoption. An examination of users' attitude towards personalised content and concerns about data privacy provides insights to Australian legislation in relation to telemarketing and data-driven marketing. National benefits will stem from a balance between telemarketing efficiency and users' benefits.

Funded Activity Details

Start Date: 01-01-2008

End Date: 31-12-2013

Funding Scheme: Discovery Projects

Funding Amount: $196,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Information Systems | Computer-Human Interaction | Innovation And Technology Management

ANZSRC Socio-Economic Objective (SEO)

Telecommunications | Information processing services | Communication services not elsewhere classified |

Other Keywords

Communication services not elsewhere classified | Computer-Human Interaction | Information Systems | Information processing services | Innovation And Technology Management | Telecommunications

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