Discovery Projects - Grant ID: DP0877633

Funding Activity

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Funded Activity Summary

Pharmaceutical Promotion: Productive or Problematic? Pharmaceutical promotion is an issue of importance for all Australians. Pharmaceuticals are central to maintaining the health of Australians and with factors such as an ageing population and technological advances the centrality of pharmaceuticals is likely to be consolidated. A major future challenge will be how to provide pharmaceuticals efficiently, equitably and sustainably. Problematic pharmaceutical promotion such as 'disease-mongering' potentially compromises PBS efficiency and threatens sustainability. The proposed project represents a significant empirical contribution to understanding the impact of pharmaceutical promotion on the PBS and will make a significant contribution towards making the PBS sustainable

Funded Activity Details

Start Date: 01-01-2008

End Date: 30-06-2013

Funding Scheme: Discovery Projects

Funding Amount: $150,000.00

Funder: Australian Research Council