Discovery Projects - Grant ID: DP0772168

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP0772168

Funding Status
Closed

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Funded Activity Summary

Effective Marketing Communication: Pre-existing Knowledge Structures and Contextual Effects. Applied findings in the area of sponsorship-linked marketing communications would support business, government and sponsored activities such as sport, art, and charity. Findings will also enhance the reputation of research in cognition and in business. Execution of the research will provide a national benefit by affording the opportunity of experience and training to a research associate as well as any PhD or honours students affiliated with the project. Further, application of the research findings will result in smart information use in an industry setting, where sponsors and events organisers stand to benefit from marketing campaigns that promote their messages more efficiently.

Funded Activity Details

Start Date: 01-01-2007

End Date: 31-12-2009

Funding Scheme: Discovery Projects

Funding Amount: $286,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Learning, Memory, Cognition And Language | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing | Behavioural and cognitive sciences | Arts and leisure not elsewhere classified |

Other Keywords

Arts and leisure not elsewhere classified | Behavioural and cognitive sciences | Learning, Memory, Cognition And Language | Marketing | Marketing And Market Research

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