Discovery Projects - Grant ID: DP0665652

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP0665652

Funding Status
Closed

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Funded Activity Summary

Evidence-based community standards for ethics in advertising. The primary social benefit of this project is the development of evidence-based standards representing community views on acceptable practices in advertising, providing a basis on which to lobby for improvements in regulation. Such improvements will contribute to the ability of consumers to make informed choices about product purchase and behaviour change. This project also has economic benefit for commercial and social advertisers in Australia, enabling them to: pre-test potential advertisements to ensure that they comply with community standards; develop advertisements which are better suited to their target audience(s); better forecast the effects of appeals on advertising outcomes; and reduce complaints to the ASB and other bodies.

Funded Activity Details

Start Date: 01-01-2006

End Date: 30-06-2009

Funding Scheme: Discovery Projects

Funding Amount: $130,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Advertising And Public Relations | Applied Ethics (Incl. Bioethics And Environmental Ethics) | Public Policy | Marketing

ANZSRC Socio-Economic Objective (SEO)

Social ethics | Business ethics | Consumer affairs |

Other Keywords

Advertising And Public Relations | Applied Ethics (Incl. Bioethics And Environmental Ethics) | Business ethics | Consumer affairs | Marketing | Public Policy | Social ethics

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