Discovery Projects - Grant ID: DP0558125

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP0558125

Funding Status
Closed

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Funded Activity Summary

Healthy eating campaigns: perceptions of the message and messenger. This project will be a means to evaluate the likely effectiveness of some of the resolutions of the NSW Childhood Obesity Summit aimed at the commercial food industry and the media. The project will provide information for the food industry on consumers' perceptions of their credibility as a source of information about healthy eating. This will inform the development of communication campaigns, as well as provide guidance on development and marketing of 'healthier' brand extensions. The project will also have considerable benefit for public health. The findings will be relevant to government and non-government health promotion organisations considering the effectiveness of social marketing campaigns in association with food companies.

Funded Activity Details

Start Date: 01-01-2005

End Date: 31-12-2006

Funding Scheme: Discovery Projects

Funding Amount: $113,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Nutrition and Dietetics | Marketing And Market Research | Nutrition And Dietetics | Health Promotion

ANZSRC Socio-Economic Objective (SEO)

Marketing | Health education and promotion | Nutrition |

Other Keywords

Health Promotion | Health education and promotion | Marketing | Marketing And Market Research | Nutrition | Nutrition And Dietetics | Nutrition and Dietetics

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