Discovery Projects - Grant ID: DP0557257

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP0557257

Funding Status
Closed

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Funded Activity Summary

Is brand image instability a measurement artifact? If brand images are indeed unstable, then not only are private companies wasting their money on image campaigns but also government organisations are wasting public money on brand image campaigns such as the many conducted by the Australian Tourism Commission overseas, and by local governments, such as "Wollongong - city of innovation." Wouldn't you like to know whether your money is being well spent? A reasonably definitive assessment of the worthwhileness of public-funded brand image campaigns will be the main national and community benefit of this research.

Funded Activity Details

Start Date: 09-02-2005

End Date: 31-12-2008

Funding Scheme: Discovery Projects

Funding Amount: $350,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Advertising And Public Relations | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing | Measurement standards and calibration services not elsewhere classified |

Other Keywords

Advertising And Public Relations | Marketing | Marketing And Market Research | Measurement standards and calibration services not elsewhere classified

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