Discovery Projects - Grant ID: DP0556029

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP0556029

Funding Status
Closed

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Funded Activity Summary

The mind's nose: Evocation, representation and similarity of imaginary and real odours. The food industry is a key sector in the Australian economy, accounting for 26.6 Billion Dollars in exports in 2001/2. Every year substantial sums are spent advertising, developing and testing new products, with notoriously high failure rates. Arguably both advertising and development depend, to some degree, on the ability of people to imagine the flavour and smell of these products. This project should identify procedures which enhance peoples ability to do this. Such findings should enable advertisers to design advertisements that are better able to induce imaginary aromas in their audience and enhance the training of food product developers, so they too can better imagine and conceptualise new food products.

Funded Activity Details

Start Date: 01-01-2005

End Date: 31-01-2008

Funding Scheme: Discovery Projects

Funding Amount: $168,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Psychology | Learning, Memory, Cognition And Language | Sensory Processes, Perception And Performance

ANZSRC Socio-Economic Objective (SEO)

Behavioural and cognitive sciences |

Other Keywords

Behavioural and cognitive sciences | Learning, Memory, Cognition And Language | Psychology | Sensory Processes, Perception And Performance

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