Discovery Projects - Grant ID: DP0452746

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP0452746

Funding Status
Closed

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Funded Activity Summary

Persuasion through numbers: How majority and minority groups can change peoples’ attitudes and be agents of innovation and social change. Project develops a social psychological understanding of how people process, and are influenced by, persuasive arguments endorsed by majority and minority groups. New techniques examine which source (majority vs. minority) is associated with most message processing, the consequence of message processing to attitude change, and factors that affect the ability/motivation to engage in message processing. Project extends theory by developing a framework that is tested across new paradigms (including rare group studies). Results will increase understanding of when, and how, majorities and minorities change attitudes (and when they fail) which is valuable for practitioners and policy-makers involved in managing change.

Funded Activity Details

Start Date: 01-01-2004

End Date: 31-12-2006

Funding Scheme: Discovery Projects

Funding Amount: $150,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Psychology | Social And Community Psychology

ANZSRC Socio-Economic Objective (SEO)

Behavioural and cognitive sciences |

Other Keywords

Behavioural and cognitive sciences | Psychology | Social And Community Psychology

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