Discovery Projects - Grant ID: DP0452489

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP0452489

Funding Status
Closed

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Funded Activity Summary

Patterns of Buyer Behaviour in China. A mainstream interest of marketers is the study of buyer behaviour (i.e., brand choice, repeat-purchase, switching, loyalty, segmentation, etc.) Much is known. But virtually all of this knowledge comes from Western studies. Yet non-Western nations, such as China, are now immensely important trading partners for the West. This is the first systematic study of buyer behaviour in China to be based on formal analyses of consumer panel data. An assessment will be made of how our analytical models, and associated findings, extend to new conditions (e.g., new geographical markets, sub-regions, traditional Chinese goods, different groups of buyers, etc.).

Funded Activity Details

Start Date: 01-01-2004

End Date: 30-06-2008

Funding Scheme: Discovery Projects

Funding Amount: $155,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing |

Other Keywords

Marketing | Marketing And Market Research

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