Discovery Projects - Grant ID: DP0450910

Funding Activity

Website
https://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP0450910

Funding Status
Closed

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Funded Activity Summary

Modelling Consumer Decision States. This research will examine the evolution of consumer decision states as products/categories mature and investigate how choice experiments can be developed to predict new product choices. Technological developments have made it feasible to expose large numbers of respondents to choice experiments enhanced with a process of Information Acceleration. A longitudinal experimental approach is proposed that monitors consumers' awareness, consideration and choice for one mature and two new products. This will allow for the developing of models that take into account the different rates at which consumers progress through decision states, leading to improved forecasts of new product trial and adoption.

Funded Activity Details

Start Date: 01-01-2004

End Date: 31-12-2008

Funding Scheme: Discovery Projects

Funding Amount: $155,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing |

Other Keywords

Marketing | Marketing And Market Research

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