Discovery Projects - Grant ID: DP0450736

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP0450736

Funding Status
Closed

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Funded Activity Summary

The Impact of Customer-Focused Business Strategies on Organisational Performance in a Professional Service Context. The study poses important new questions about the impact well-established customer marketing approaches, such as value, have, within a professional service environment. It is unclear whether organisations focus on such concepts when developing strategy and, if so, how they use them when formulating strategy and this will be investigated. A second question, which is of academic and practical importance, is the impact such strategies have on organisational performance, and this will also be examined. Understanding the link between strategy and organisational performance is vital as managers have difficulty assessing the relevance of their marketing activities.

Funded Activity Details

Start Date: 01-01-2004

End Date: 31-12-2007

Funding Scheme: Discovery Projects

Funding Amount: $210,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Professional Services (Legal, Management Consulting, Etc.) | Small Business Management | Commercial Services |

ANZSRC Socio-Economic Objective (SEO)

Marketing | Productivity | Management

Other Keywords

Commercial Services | Management | Marketing | Marketing And Market Research | Productivity | Professional Services (Legal, Management Consulting, Etc.) | Small Business Management

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