Discovery Projects - Grant ID: DP0342864

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP0342864

Funding Status
Closed

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Funded Activity Summary

CROSS-CULTURAL DIFFERENCES IN PERCEPTIONS OF CONSUMPTION ETHICS. This research addresses the influence of such culturally distinct variables as the relevance of important others in determining and acting on ethical interpretations, the significance of external factors such as prominence of brand name on interpretations by consumers, and the importance of the type of potential ethical infraction. It utilises an interpretive research paradigm that poses potential ethical consumption dilemmas and examines consumers? reactions. The interpretations of the dilemmas (are ethical issues perceived?) and informants? justifications for their actions are investigated across countries to examine how the cultural lens through which consumption decisions are viewed can shape reactions.

Funded Activity Details

Start Date: 01-01-2003

End Date: 30-11-2005

Funding Scheme: Discovery Projects

Funding Amount: $122,500.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Consumption And Everyday Life | Marketing | Social And Cultural Anthropology

ANZSRC Socio-Economic Objective (SEO)

Business ethics | Marketing |

Other Keywords

Business ethics | Communication Across Languages and Cultures | Consumption And Everyday Life | Marketing | Marketing And Market Research | Social And Cultural Anthropology

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