Discovery Projects - Grant ID: DP0342733

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP0342733

Funding Status
Closed

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Funded Activity Summary

Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and imported brands. The focus is strongly orientated toward improving Australia's competitiveness and global performance. This study is vital as the economic superiority of strong nations is evident in the value and strength of their industries' brands.

Funded Activity Details

Start Date: 16-05-2003

End Date: 29-07-2009

Funding Scheme: Discovery Projects

Funding Amount: $200,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Marketing And Market Research | Innovation And Technology Management | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing | Productivity | Management |

Other Keywords

Innovation And Technology Management | Management | Marketing | Marketing And Market Research | Productivity

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