Discovery Early Career Researcher Award - Grant ID: DE190100789

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DE190100789

Funding Status
Active

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Funded Activity Summary

Social media influencers as conduits of knowledge in Australia and Asia. This project aims to evaluate how social media influencers can become conduits to communicate information among young people between Australia and East Asia. As icons on the internet who are experts in holding attention and amplifying content, influencers have expanded from being mere commercial enterprises to being conduits of public service information by reaching wide, diverse, and sometimes marginalised youth audiences with important socio-cultural messages. This project will glean lessons from leading influencer ecologies in East Asia (Seoul, Shanghai and Tokyo), to understand how we can use internet-native communication formats to improve inter-cultural knowledge and relations in Australia.

Funded Activity Details

Start Date: 19-06-2019

End Date: 31-12-2023

Funding Scheme: Discovery Early Career Researcher Award

Funding Amount: $401,808.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Communication Technology and Digital Media Studies | Communication and Media Studies | Communication Studies |

ANZSRC Socio-Economic Objective (SEO)

Communication Across Languages and Culture | Expanding Knowledge in Language, Communication and Culture

Other Keywords

Communication Across Languages and Culture | Communication Studies | Communication Technology and Digital Media Studies | Communication and Media Studies | Expanding Knowledge in Language, Communication and Culture

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