Discovery Early Career Researcher Award - Grant ID: DE170100177

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DE170100177

Funding Status
Active

Does something not look right? The information on this page has been harvested from data sources that may not be up to date. We continue to work with information providers to improve coverage and quality. To report an issue, use the .

Funded Activity Summary

Cognitive models of mental architectures in consumer preference. This project aims to characterise the mental architecture of consumer preference, the decision mechanisms and strategies that people use to select products or service options. It uses carefully designed experiments and cognitive modelling of mental architectures that capitalise on the information in the product decisions people make and the time taken to make them. The project provides insight into how people reason with and use information to inform their decisions. This will help organisations to improve products and services and engage with consumers, to create competitive advantage, improve customer service and ultimately stimulate the economy.

Funded Activity Details

Start Date: 01-01-2017

End Date: 25-05-2023

Funding Scheme: Discovery Early Career Researcher Award

Funding Amount: $365,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Cognitive Science | Psychological Methodology, Design and Analysis | Decision Making

ANZSRC Socio-Economic Objective (SEO)

Expanding Knowledge in Psychology and Cognitive Sciences |

Other Keywords

Cognitive Science | Decision Making | Expanding Knowledge in Psychology and Cognitive Sciences | Psychological Methodology, Design and Analysis

Related Links