Discovery Early Career Researcher Award - Grant ID: DE130101463

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DE130101463

Funding Status
Closed

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Funded Activity Summary

Reinforcement and undermining: the impact of innovative features on dual positioning and choice. Businesses require an understanding of how their features impact product choice in positive and negative ways. This research will advance our understanding of innovation by addressing the theory and practice of product positioning from a new perspective.

Funded Activity Details

Start Date: 28-06-2013

End Date: 01-06-2018

Funding Scheme: Discovery Early Career Researcher Award

Funding Amount: $375,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Innovation and Technology Management | Marketing Research Methodology | Consumer-Oriented Product or Service Development | Marketing

ANZSRC Socio-Economic Objective (SEO)

Marketing | Expanding Knowledge in Commerce, Management, Tourism and Services | Preference, Behaviour and Welfare |

Other Keywords

Consumer-Oriented Product or Service Development | Expanding Knowledge in Commerce, Management, Tourism and Services | Innovation and Technology Management | Marketing | Marketing Research Methodology | Preference, Behaviour and Welfare

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