SCRC: PhD 5.03 The role of inbound Chinese tourists in promoting Australian seafood products in China (student Jasha Bowe)

Funding Activity

Website
https://www.frdc.com.au/project/2009-761

Funding Status
Closed

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Funded Activity Summary

This PhD proposal focuses on CRC's Program 1 goals. The key focus is on increased demand for Australian seafood in China, but our research has implications for marketing to any country that has substantial tourism in Australia: i.e., US, UK, mainland Europe, southern Asia. The project aims to reduce the costs and increasing the efficiency of promotion to higher income consumers, which should result in increased profitability throughout the value chain. The long term outcome should be additional profit margins through improved market access.

Funded Activity Details

Start Date: 31-03-2010

End Date: 21-02-2013

Funding Scheme: Funding Scheme not available

Funder: Fisheries Research and Development Corporation

Research Topics

ANZSRC Field of Research (FoR)

There are no FoR codes available for this funding activity

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

Consumer | Data | Diagnostic | Economic | Food technology | Market opportunities | Modelling | Stock Assessment | Tourism

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