Community perceptions of fishing: implications for industry image, marketing and sustainability

Funded Activity Summary

Objectives:
1. To conduct focus groups with selected sub-groups of the Australian public to serve as a basis for developing a structured survey instrument.
2. To develop the survey instrument in discussion with the advisory group, conduct a pilot test of the instrument, and administer it to a statistically representative sample of the Australian adult population (18+).
3. To identify implications of survey findings for industry communication, education and marketing activities (from answers to knowledge, perceptions, attitudes and behavioral questions).
4. To identify implications of survey findings for ESD monitoring and reporting frameworks (behavioral questions in particular).
5. In discussions with the advisory group, to develop options and strategies for addressing any negative perceptions of the industry, identifying appropriate actions, agencies to implement actions, and methods for evaluating success of implementing options.
6. To communicate overall survey results to stakeholders in a meaningful and useful form.

Funded Activity Details

Start Date: 30-08-2001

End Date: 01-05-2003

Funding Scheme: Funding Scheme not available

Funding Amount: $104,065.00

Funder: Fisheries Research and Development Corporation

Research Topics

ANZSRC Field of Research (FoR)

There are no FoR codes available for this funding activity

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

Aquaculture | Community | Consumer | Marketing | Social Licence | Stakeholder | Sustainability | Values & Ethics

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