Enhanced usage of contemporary scientific findings on health benefits of seafood to promote fresh seafood consumption

Funding Activity

Website
https://www.frdc.com.au/project/1996-340

Funding Status
Closed

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Funded Activity Summary

Considerable scientific information on the health benefits of eating seafood is accumulating, yet relatively little of this information has been effectively communicated to the general public or translated into opportunities to promote fresh seafood consumption. There is a need for this to be done, since the FRDC-funded Sydney asthma study demonstrated clearly the commercial potential of communicating research findings to the mass market.

The seafood industry and the general public need an organised mechanism to identify important health issues, to seek out scientific findings and to translate these into a format that can be used by the seafood industry marketers and others to promote the consumption of fresh seafood in a responsible, accurate and safe manner.

There is a need also for the general public to become more aware of the health benefits of seafood.

Objectives:
1. To translate the complex findings of nutrition science research into a format (ie. in the form of research summaries) that make such findings accessible to marketers of seafood and the general community (by: compiling health research findings, summarising the results of those findings, and translating them into a format that can be readily adopted by marketers of seafood, health workers and others to communicate to the general public)
2. Develop guidelines for the selection and communication of nutrition information to be used for marketing and promotion to ensure an image of high scientific integrity.
3. Outline food standards code section A1(19) relating to health claims made about food etc. to ensure that usage of research summaries complies with Australian food regulations.

Funded Activity Details

Start Date: 05-12-1996

End Date: 25-05-2000

Funding Scheme: Funding Scheme not available

Funding Amount: $39,902.00

Funder: Fisheries Research and Development Corporation

Research Topics

ANZSRC Field of Research (FoR)

There are no FoR codes available for this funding activity

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

Bycatch | Consumer Health | Consumer | Food technology | Health Benefits | Marketing | Nutrition | Policy

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