A study of the retail sale and in-home consumption of seafood in Sydney

Funding Activity

Website
https://www.frdc.com.au/project/1998-345

Funding Status
Closed

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Funded Activity Summary

Given the many changes to the business environment and eating habits in Sydney since the National Fish Consumption Study, particularly this year, there is a need for up to date reliable information on the retail sale and in home consumption of seafood in Sydney to comprehend and overcome this reported downturn in seafood retail sales and for long term planning for the producers and marketers of seafood.

This information would also allow industry to make better use of underutilised seafood species which are currently not fetching high prices. With the growing number of Vietnamese and Korean fish shops in Sydney, some importing fresh seafood from Vietnam, and the growing interest in ethnic foods, import replacement with our underutilised species is of great importance.

Australia as a whole can benefit from the results of this research because Sydney is the major domestic market for seafood, wild caught or farm grown, in all states.

The Olympics in Sydney in the year 2000 places even greater importance on having reliable information for sound planning for future seafood needs. This study on the retail sector would complement an earlier study on the seafood demand from the catering sector undertaken by the applicant for the FRDC last year.

Objectives:
1. To measure retail sales and in-home consumption of seafood in Sydney: examine the species and volumes purchased by consumers;
2. Examine the factors influencing consumer decisions to buy/not buy;
3. Examine retailer's purchases, behaviour and attitudes;
4. Propose actions which can be taken to increase the sale and consumption of Australian seafoods, particularly underutilised species, in a profitable manner for both the producers and retailers.

Funded Activity Details

Start Date: 22-06-1998

End Date: 01-07-2002

Funding Scheme: Funding Scheme not available

Funding Amount: $115,000.00

Funder: Fisheries Research and Development Corporation

Research Topics

ANZSRC Field of Research (FoR)

There are no FoR codes available for this funding activity

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

Market opportunities | Supply Chain

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