Identification of market requirements for future development of the Australian Seafood Catering Manual

Funding Activity

Website
https://www.frdc.com.au/project/1997-300

Funding Status
Closed

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Funded Activity Summary

Initally 1000 copies of the Australian Seafood Catering Manual were printed as a two volume set, these sold out within the first 12 months. Subsequently QDPI funded a reprint of Volume 1 of the manual. Volume 2 is now out of print.

There is now a need for research to identify the market requirements for the future development of the Australian Seafood Catering Manual.

The ASCM is the only handbook for the seafood industry designed to be used on the job, that comprehensively collates practical seafood information on the, buying , storage, quality, cooking, species identification and characteristics of Australian seafood. Lack of such information in the market place has often led to:
- The reluctance of the food service and retail industries to use some seafood
- The under utilisation of species, as users are not informed on cooking and handling
methods of alternative species available at different times of the year.

Agribusiness Marketing Services receives many enquires from customers such as those involved in the food service and food retail sectors and from seafood exporters and overseas importers, wishing to purchase either or both Volume 1 and 2 of the Australian Seafood Catering Manual. Many customers express concern at the lack of availability of Volume 2.

Although it is believed that a need for this product exists in the market place detailed market research is required to determine how the needs of all target markets can best be met.

In addition there is a need to develop a business plan, incorporating a marketing plan, which will identify the process for preparation and promotion of anyfuture edition of the Seafood Catering Manual.

Objectives:
1. To determine the overall physical design and contents for a revised edition of the Australian Seafood Catering Manual.
2. To devise a business plan and a marketing plan for this revised edition of the Australian Seafood Catering Manual incorporating relevant by-products.

Funded Activity Details

Start Date: 23-01-1997

End Date: 02-01-1998

Funding Scheme: Funding Scheme not available

Funding Amount: $25,928.55

Funder: Fisheries Research and Development Corporation

Research Topics

ANZSRC Field of Research (FoR)

There are no FoR codes available for this funding activity

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

Agriculture | Consumer | Marketing | Publication | Trade

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