Seafood CRC: Oyster Consortium marketing projects investment meeting

Funded Activity Summary

The Oyster Consortium is in danger of making market investment decisions without agreed strategy or, stalled by indecision, making an insignificant investment to ensure a profitable marketplace on completion of the CRC.

The Consortium needs an agreed document, collating all work undertaken on consumer trends and expectations, that guides its investment within the marketing area. It also needs a strategic direction for the industry.

To begin to address this the Oyster Consortium;
1. will undertake to complete an Australian Oyster Industry Business Plan addressing the production environment, market/supply chain, industry structures before recommending an R & D plan.
2. has commissioned a desktop project that a) defines the current consumer’s expectations, b) summarises previous recommendations, and c) identifies any gaps in previous work.
3. plans to hold a follow up meeting to decide a) if/how the industry can meet those expectations through understanding product produced, b) directions it may take to meet expectations, in particular to consider contribution to relevant CRC projects ahead of Australian Oyster Industry Business Plan completion.

The “Oyster Consortium marketing projects investment meeting” is an essential step to guide the work of the Consortium’s Marketing Working Group and a vital step in achieving the following aims;
• Accepting a documented summary of consumer expectations from which to guide investment
• Forming views on industry needs and strategies that enable the industry to meet those expectations
• Preliminary input into the Business Plan and resolution on financial contribution into relevant CRC projects


Objectives:
1. Accept a documented summary of consumer expectations from which to guide investment
2. Form views on industry needs and strategies that enable the industry to meet those expectations
3. Preliminary input into the Business Plan and resolution on financial contribution into relevant CRC projects

Funded Activity Details

Start Date: 01-08-2008

End Date: 31-08-2008

Funding Scheme: Funding Scheme not available

Funding Amount: $5,381.80

Funder: Fisheries Research and Development Corporation

Research Topics

ANZSRC Field of Research (FoR)

There are no FoR codes available for this funding activity

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

Business | Community | Consumer | Innovation | Marketing | Price & quality | Shellfish Industry | Supply Chain

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