Seafood CRC: market diversification opportunities for Southern Rocklobster

Funded Activity Summary

The SRL strategic plan has identified market diversification as one of its objectives (Objective 3). Previous research on alternative markets project 2004/251 "identification of new market opportunities for Australian Southern Rocklobster Exports" focused on The United Arab Emirates, France, Spain, United Kingdom, Spain, Italy, Japan and the USA.

Participants at the March 2012 meeting identified market diversification as one of the risk management strategies to better manage the fluctuation in demand and price from the traditional markets in HongKong and China. In addition the Australian market has been identified in SRL's strategic plan as having potential for growth opportunities and should be examined. This need was confirmed and supported by the SRL RD and E Committee.

Objectives:
1. To identify and characterise export opportunities for SRL products in at least 2 markets (not including China or Australia)
2. To identify and characterise at least 2 opportunities for SRL to diversify within China
3. To identify and characterise any potential market diversification opportunities for SRL in the Australian domestic market

Funded Activity Details

Start Date: 12-06-2013

End Date: 30-11-2013

Funding Scheme: Funding Scheme not available

Funding Amount: $113,757.94

Funder: Fisheries Research and Development Corporation

Research Topics

ANZSRC Field of Research (FoR)

There are no FoR codes available for this funding activity

ANZSRC Socio-Economic Objective (SEO)

There are no SEO codes available for this funding activity

Other Keywords

Market diversification | Market opportunities | Price & quality | Supply & Demand

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