Discovery Projects - Grant ID: DP0559543

Funding Activity

Website
http://dataportal.arc.gov.au/NCGP/API/grants/DP0559543

Funding Status
Closed

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Funded Activity Summary

Using advertising to negatively reconstruct memories of risky and high-risk drinking amongst Australia's youth : a new intervention strategy. The NHMRC recognises alcohol-related problems as one of Australia's most serious health problems. Binge-drinking in particular is endemic amongst the population, especially youth, with such behaviour resulting in enormous economic, social and emotional costs to our nation. This study works towards reducing binge drinking amongst youth by assisting the development of more effective counter-advertising campaigns that make young people's memories of binge-drinking less enjoyable & more unpleasant. It also assists relevant advertising regulators & key decision-makers to take action to ensure that alcohol ads do not spawn primarily attractive memories of binge-drinking experiences.

Funded Activity Details

Start Date: 2005

End Date: 03-2007

Funding Scheme: Discovery Projects

Funding Amount: $95,000.00

Funder: Australian Research Council

Research Topics

ANZSRC Field of Research (FoR)

Advertising And Public Relations | Health Promotion | Learning, Memory, Cognition And Language | Public Health and Health Services

ANZSRC Socio-Economic Objective (SEO)

Youth/child development and welfare | Health education and promotion |

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