Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP0990434
Funding Status
Closed
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Funded Activity Summary
A theory-based approach to the design and evaluation of anti-speeding messages to target high risk road users' attitudes and behaviours. The proposed research offers three significant benefits. First, this research will develop an improved approach to aid the design and testing of road safety anti-speeding messages. Second, the research will identify the most effective advertising messages for different groups of drivers at risk of being involved in road-related trauma such as young males. Third, through improving the persuasiveness of anti-speeding advertising messages, the research may contribute to a reduction in the extent to which drivers engage in speeding which, in turn, may lessen speeding-related road trauma which would have significant benefits not only for road safety but for public health more broadly.Funded Activity Details
Start Date: 01-2010
End Date: 12-2013
Funding Scheme: Linkage Projects
Funding Amount: $324,147.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Road And Rail Transportation | Psychology | Psychology Not Elsewhere Classified | Public Health And Health Services Not Elsewhere Classified
