Website
http://dataportal.arc.gov.au/NCGP/API/grants/DP140101571
Funding Status
Closed
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Funded Activity Summary
Understanding Online Education Through the Lens of Service Separation. This project examines consumer perceptions of and their differential responses to traditional versus online education through the lens of service separation. Service separation implies that the production and consumption of the service do not take place simultaneously. Thus, online course offerings, which are posted on the Internet and accessed remotely by students, represent a separated service. In contrast, traditional education represents an unseparated service, as the teaching and learning occur simultaneously in the classroom. This project will explain student preference for one mode of education delivery over the other in terms of their psychological motivation. The outcomes of this research are expected to influence the provision of higher education.Funded Activity Details
Start Date: 04-2014
End Date: 12-2017
Funding Scheme: Discovery Projects
Funding Amount: $195,158.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Consumer-Oriented Product or Service Development | Marketing
ANZSRC Socio-Economic Objective (SEO)
Expanding Knowledge in Commerce, Management, Tourism and Services | Teaching and Instruction Technologies |
