Website
http://dataportal.arc.gov.au/NCGP/API/grants/DP0985830
Funding Status
Closed
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Funded Activity Summary
Learning and Deciding Under Low Levels of Awareness: Representation Issues and Memory Processes. Human decision making is frequently sub-optimal and can be influenced by factors of which we are only dimly aware. At times, this sub-optimality produces large social, economic, and health costs. We address decisions made under low levels of awareness including those typically influenced by advertising and other marketing activities, such as pairing brands with images of attractive people. We examine the cognitive processes invoked by this pairing in order to determine how it competes with the provision of factual information. We aim to improve decision making in areas such as food choice and consumer understanding, as well as provide the knowledge base to support policy for regulating marketing communications.Funded Activity Details
Start Date: 2009
End Date: 12-2012
Funding Scheme: Discovery Projects
Funding Amount: $169,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Marketing And Market Research | Psychology | Learning, Memory, Cognition And Language | Social And Community Psychology
ANZSRC Socio-Economic Objective (SEO)
Health education and promotion | Behavioural and cognitive sciences |
