Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP110200118
Funding Status
Closed
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Funded Activity Summary
Next generation Customer Relationship Management (CRM) framework through intelligence and relationships from multiple information sources. In the current competitive times, organisations need to improve their service delivery and customer care processes and provide customised service to customers. This project develops a Customer Relationship Management (CRM) framework that can extract intelligence and relationships from multiple data sources to improve customer management and satisfaction in public and private organisations.Funded Activity Details
Start Date: 2012
End Date: 12-2014
Funding Scheme: Linkage Projects
Funding Amount: $342,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Marketing Management (incl. Strategy and Customer Relations) | Decision Support and Group Support Systems | Business Information Management (incl. Records, Knowledge and Information Management, and Intelligence) | Marketing
ANZSRC Socio-Economic Objective (SEO)
Marketing | Management | Expanding Knowledge in the Information and Computing Sciences | Administration and Business Support Services |
