Website
http://dataportal.arc.gov.au/NCGP/API/grants/IE230100647
Funding Status
Active
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Funded Activity Summary
Improving the accountability of dark advertising on digital platforms. This project aims to improve accountability of dark alcohol advertising on digital platforms. Digital marketing practices are largely opaque, posing a critical challenge for regulation which traditionally relies on advertising being observable as a foundation for public accountability. This project will develop and translate cutting-edge approaches for monitoring dark advertising, building tools and expertise to observe digital advertising and ensure consumer protection and fair market practices in the digital era. The project benefits researchers, civil society, government and the public by providing new methods to examine and monitor harmful digital marketing practices and informing regulatory solutions to mitigate harms.Funded Activity Details
Start Date: 07-2023
End Date: 06-2025
Funding Scheme: Early Career Industry Fellowships
Funding Amount: $358,175.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Communication technology and digital media studies | Media industry studies | Communication and media studies | Health policy |
ANZSRC Socio-Economic Objective (SEO)
