Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP0455321
Funding Status
Closed
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Funded Activity Summary
Increasing Visitor Frequency: approach to understanding and forecasting how cultural attraction visitors respond to various incentives to increase visitation rates. Museums have been steadily losing visitors over the past decade. While current research indicates that this may be attributed to greater leisure competition, little is understood about how people make choices to visit or not to visit cultural attractions. The aim of this project is to develop, demonstrate and test a Random Utility Theory (RUT)-based modelling approach allowing managers of cultural attractions to understand and predict the likely visitation consequences of potential initiatives. We wish to model visitor choices of museums versus other competing attractions to allow museums to identify specific strategic actions (or combinations) to achieve organisational goals.Funded Activity Details
Start Date: 03-2005
End Date: 12-2008
Funding Scheme: Linkage Projects
Funding Amount: $109,272.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Curatorial and Related Studies | Marketing And Market Research | Museum Studies | Recreation And Leisure Studies |
