Website
http://dataportal.arc.gov.au/NCGP/API/grants/DE130101463
Funding Status
Closed
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Funded Activity Summary
Reinforcement and undermining: the impact of innovative features on dual positioning and choice. Businesses require an understanding of how their features impact product choice in positive and negative ways. This research will advance our understanding of innovation by addressing the theory and practice of product positioning from a new perspective.Funded Activity Details
Start Date: 06-2013
End Date: 06-2018
Funding Scheme: Discovery Early Career Researcher Award
Funding Amount: $375,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Innovation and Technology Management | Marketing Research Methodology | Consumer-Oriented Product or Service Development | Marketing
ANZSRC Socio-Economic Objective (SEO)
Marketing | Expanding Knowledge in Commerce, Management, Tourism and Services | Preference, Behaviour and Welfare |
